- Looking for opportunities as a Integrated Marketing Manager, Field / Event Marketing Manager
SUMMARY
Proactive and resourceful Marketing Professional with 10+ years of experience in the B2B and tech industry. Specializing in developing and implementing strategic marketing programs that drive customer engagement and pipeline growth. Proven track record in executing product launches, integrated marketing campaigns, building brand awareness, and generating leads through customer-centric content, combining digital, events, and field marketing strategies. Strong leadership and global marketing management skills, dedicated to building result-driven processes and high-performing teams. Collaborative and solution-oriented, thriving in dynamic, cross-functional environments to achieve business goals.
⛳ PROFESSIONAL HIGHLIGHTS:
- Integrated Campaigns and Field Marketing: Spearheaded event-driven integrated strategies for AdTech SaaS products launches, winning top industry awards in the USA. Achieved a 900% boost in new business onboarding and an 820% increase in revenue within two years through strategic planning and excellent team work execution.
- Global Events and Project Management: Managed hosting and participation at 100+ events globally, including owned and third-party events with attendance from 30 to 20,000 attendees. Ensured successful execution and impactful engagements through comprehensive project management, partners and vendors coordination, activation campaigns, and performance analysis.
- Digital Strategy and Web Optimization: Directed digital marketing and web optimization initiatives, driving a 400% increase in organic traffic and 72% boost of inbound qualified leads by leveraging SEO best practices and customer journey-aligned content strategy to improve customer experience, engagement, and conversions.
- Budget Management and Data Analytics: Expert in managing budgets up to $1M, including co-op and partner reconciliation. Proficient in tracking metrics, data analysis and insights, reporting on ROI and marketing performance to demonstrate results.
🧩 WHY ME
Passionate about innovation and excellence, I am dedicated to reaching new heights in B2B tech marketing. My drive comes from a desire to tackle challenges head-on and deliver impactful results that propel business success. What sets me apart is my ability to build high-performing teams and create outcome-driven processes, paired with a collaborative and solution-oriented approach. Thriving in fast-paced, cross-functional environments, I am always eager to learn and adapt to new trends and technologies. My proven track record of delivering exceptional results and my commitment to continuous improvement make me an invaluable asset to any organization looking to elevate their marketing strategies.
SKILLS & TOOLS
- MARKETING KNOWLEDGE
- SOFT SKILLS
- TOOLS and PLATFORMS
- LANGUAGES
📌 DOWNLOAD RESUME
Integrated_Marketing_Manager_Maryna Yelshanska_ resume.pdf